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Participate: Designing With User-Generated Content Wendy Straw items to look for inCreativity is no longer the sole territory of the designer and other creative professionals. Amateurs are drawn to websites such as Flickr, Threadless, WordPress, YouTube, Etsy, and Lulu, approaching design with the expectation that they will fill in the content. Never has user driven design been easier for the public to generate and distribute. How will such a fundamental shift toward bottom up creation affect the design industry? Designing for