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Detailed descriptions and case examples of how each factor plays out are followed by practical questions you can use to assess your work
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Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover Lush Life gets you deliciouslyIt's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the
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